We’re thrilled to share our recent collaboration with renowned design firm SJB, led by Charlotte Wilson, Head of Interior Design, on the Rozelle Village Showroom. This partnership brought together architecture, interior design, and contemporary art in a deeply considered way, to inspire prospective buyers and show how meaningful, emotive design can shape the experience of home.
Charlotte approached RAINBOW STUDIOS to curate a selection of artworks that would sit within the Rozelle Village showroom, not simply as decoration, but as an extension of the design story. Our role was to layer the space with pieces that feel lived-in, personal, and rich with creative energy, transforming the apartment from a display into something that genuinely feels like home.
To dive deeper into the vision behind this project, we sat down with Charlotte to explore her design thinking, the role of art in residential storytelling, and why curating a space is about more than aesthetics.
An Interview with Charlotte Wilson, Head of Interior Design at SJB.
What was the original vision for the Rozelle Village Apartments, and how did you want the design to reflect the character of the local area?
Rozelle is an eclectic neighbourhood, rich in history, cultural diversity, and with a strong sense of community. It was important to us that we didn’t just design apartments, we wanted to create real homes with character that feel like they belong in the area. This is reflected through thoughtful details such as defined entry vestibules, a clear sense of separation and privacy, and custom joinery designed specifically for each space.
Why did you feel it was important to integrate art into the showroom experience, and how does having RAINBOW STUDIOS as a curatorial partner support that vision?
While our design is highly bespoke, it remains tonally soft and pared-back, creating a backdrop that allows the people who live here to infuse the space with their own eclectic style and personality. The layers of the design are intended to work in harmony with the lives and objects of the residents, it's not a scheme that demands they start from scratch. That was important to us, knowing our buyers are likely to have meaningful pieces they’re emotionally connected to.
RAINBOW STUDIOS has long been one of our favourite galleries. Their curation consistently showcases rich, considered colour palettes, and they offer more than just artwork; it's a place where furniture, jewellery, and art beautifully coexist. Their artworks complimented our design
What role do you see art and storytelling playing in how people connect with the Rozelle development?
Art and storytelling play a vital role in how people connect with their surroundings - in this case, meaningfully grounding the design in its place. Rozelle is layered with history and character - we saw this project not as a blank slate, but as a continuation of the area’s story. Through curated design
elements, bespoke detailing, and a soft yet expressive material palette, we wanted each home to feel like a canvas, allowing residents to bring their own stories, objects, and creative energy into the space.
Art, in particular, has the power to humanise a building. It offers moments of reflection, warmth, and expression. Whether it's the integration of local artwork, references to the suburb’s industrial and creative past, or simply the spatial composition that invites personalisation, we believe storytelling anchors people more deeply to place. It turns a home into something lived in, loved, and remembered.
How do you hope people feel when they walk into the Rozelle showroom, and what kind of experience were you aiming to create through the design, styling, and art?
Ultimately, we want them to feel like they’ve come home. As we sat around the island on the opening night, we all spoke of how it felt.
